Alöna invited me to this new group Soulfie. I watched the recorded Hangout. 8 people seem to conceptualise an AI feedback algorithm that will help users callibrate their current state of being to their highest state. The users should own their data. Those are securely saved on a distributed platform.
The trust in the developed product will depend on the reputation of the brand. The value of the neurofeedback will grow with the use and spread of it. All data will be aggregated to build a collectively validated trusted source.
Listening to this I think the ‘business case’ is rather straight forward. As long as the propriety core processes stay sound people will trust their data to be processed by that service. Every abuse would collapse the trust based structure immediately. So I see a small group of stewards/guardians dedicated to protect this system against abuse and corruption. Forks wil be abundant, which is fine.